BRAIN Staff
All articles by BRAIN Staff
January 7, 2015
PORTLAND, Ore. (BRAIN) — Designed with the style-conscious commuter in mind, the Showers Pass Metro Jacket is made to withstand the rigors of year-round cycling in all weather conditions.
Posted in New Products
January 7, 2015
MONTREAL (BRAIN) — Dorel Industries is opening an office in Chile, the Canadian company announced Wednesday. Dorel Sports Chile S.A. will be based in Santiago de Chile and will lead all sales, marketing, distribution and customer service of Dorel Sport's brands, including Cannondale, GT, Schwinn, Mongoose, Sugoi and Caloi, in Chile and Peru.
Posted in International
January 7, 2015
CHICAGO (BRAIN) — SRAM is reuniting with the French UCI WorldTour team AG2R La Mondiale. The team will use SRAM components, Zipp wheels and Quarq power meters.
Posted in International
January 7, 2015
Nominations accepted for inaugural list to be published in March 15 issue.
LAGUNA HILLS, Calif. (BRAIN) — As many longtime veterans across all sectors of the industry retire or prepare for succession or retirement, a new class of influencers is coming to the fore. These young men and women are taking steps to help shape the industry's future — today.
Posted in Industry News
January 6, 2015
BEVERLY, Mass. (BRAIN) — Craft Sportswear North America has named Eric Schenker as its new CEO. Schenker takes over the role after 10 years with the company. He previously was director of sales and marketing.
Posted in Industry News
January 6, 2015
BOSTON (BRAIN) — Race announcer, event promoter and journalist Richard Fries is set to become the new executive director of the Massachusetts Bicycle Coalition, also known as MassBike.
Posted in Industry News
January 5, 2015
SAN FRANCISCO (BRAIN) — California retailer Mike's Bikes has secured a "multi-million dollar" credit facility through Business Capital, a commercial finance and debt restructuring firm.
Posted in Retail News
January 5, 2015
SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has named Lusty Industries as its exclusive Australian distributor.
As of Jan. 1, Lusty Industries will handle distribution for Santa Cruz and Juliana bicycles, components and soft goods in Australia.
Posted in International
January 5, 2015
LAS VEGAS (BRAIN) — A French company, Connected Cycle, is introducing a pedal with various electronic features, including the ability to track its location (and presumably the location of the bike it's attached to) if stolen, as well as the bike's speed, route, incline, and calories burned.
Posted in Product/Tech
January 5, 2015
January 1 issue also contains the 2015 Industry Directory, the Sales Training Guide and a look at the Quebec cycling industry.
LAGUNA HILLS, Calif. (BRAIN) — It's been 12 months since Shimano American overhauled its U.S. distribution, cutting its roster of U.S. distributors and emphasizing its own dealer direct sales.
Posted in Retail News
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