NORTHVALE, N.J.— Building on the success of its popular Bicycle Test Ride Experience program on the East Coast, Jamis Bicycles is broadening its reach by taking the program west of the Mississippi.
With a new rig and online calendar/reservation site, Jamis has built a streamlined system for making sure bikes are available that attendees want to test ride. “Our new www.bicycletestride.com calendar and registration system allows riders registering for the event to reserve the bike they want to test and the size they need. This really streamlines the program and ensures we’re providing the right bikes for every event we show up to,” said Max Noble, Jamis’ event coordinator.
The Bicycle Test Ride Experience trailer is stocked with Jamis’ new Renegade adventure bikes, Xenith road bikes, Dakar all-mountain and trail bikes, and Hale and Eden women’s mountain bikes.
“Our retailers consistently tell us customers who test ride a Jamis next to any other brand in their shop nine times out of 10 leave with the Jamis,” company president Carine Joannou said. “We’ve decided to take that experience on the road and to trailheads across the U.S. to show cycling enthusiasts just what Jamis means by ‘The Power of Design.’ ”
The trailer is scheduled for numerous events this year, including the Sea Otter Classic, RAGBRAI and the Jamis-sponsored Over the Hump Race Series in Orange County, Calif.
