BRAIN Staff

All articles by BRAIN Staff

April 22, 2015

TRAVERSE CITY, Mich. (BRAIN) — ERG! energy bars, developed by Michigan masters bike racer Dennis Bean-Larson, contain simple whole, raw foods and are gluten-, dairy- and soy-free.

Posted in New Products
April 22, 2015

SAN DIEGO (BRAIN) — Virtue Cycles has announced the Kickstarter campaign to fund the Virtue Pedalist, a front-cargo tadpole tricycle with an enclosed shell and electric power.

Posted in Product/Tech
April 22, 2015
Updated: Company says it believes several companies are infringing on its patent.

SQUAMISH, British Columbia (BRAIN) —  The Canadian components maker OneUp Components has been granted a U.S. patent that applies to its 42-tooth sprocket, which can be used on 10-speed cassettes to create a single-chainring drivetrain with an acceptable low gear.

Posted in Product/Tech
April 22, 2015
Fat bikes and 650b front-suspension bike sales were up, as were sales of sub-$1,500 road bikes.

BOULDER, Colo. (BRAIN) — U.S. bike wholesaler sales grew 6 percent through March compared with the first three months of last year, according to the Bicycle Product Suppliers Association wholesale business report released this week. Sales were up more than 7 percent in March. 

Posted in Studies/Reports
April 22, 2015

SIMI VALLEY, Calif. (BRAIN) — Currie Technologies, a division of Accell North America and maker of IZIP and eFlow electric bikes, has appointed Mark Rushmann as its Midwest territory manager.

Posted in Industry News
April 22, 2015
Brand synergy?

HELSINKI, Finland (BRAIN) — Amer Sports has completed the acquisition of Louisville Slugger, which it first announced about a month ago.

Posted in International
April 22, 2015

LOS ANGELES (BRAIN) — FirstBike balance bikes, designed in Germany, feature a durable, weatherproof frame, Schwalbe tires, safety grips, a steering limiter and a rear drum brake.

Posted in New Products
April 22, 2015

CHICOUTIMI, Quebec (BRAIN) — Devinci is starting a demo program for U.S. dealers out of the Northwest.

Posted in Industry News
April 22, 2015

SAN FRANCISCO (BRAIN) — JAM Media Collective has been named the PR agency of record for sports hydration brand Osmo Nutrition.

Founded by Dr. Stacy Sims, Fairfax, Calif.-based Osmo is the first and only hydration and protein line scientifically formulated for the unique physiology of female athletes.

Posted in Industry News
April 21, 2015

PARK CITY, Utah (BRAIN) — After getting a response that was about six times expectations, Competitive Cyclist is having to "pause" the store credit program with Strava that it launched earlier this month.

Posted in Retail News

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