BRAIN Staff
All articles by BRAIN Staff
July 1, 2015
RENO, Nev. (BRAIN) — SwiftCarbon, a China-based bike brand founded by former South African pro cyclist Mark Blewett, will soon begin distribution in the U.S. for the first time via Swift USA, LLC, based in Reno, Nevada.
Posted in Industry News
July 1, 2015
Amy Roberts is a former OIA vice president who is currently at Mountain Equipment Co-op.
BOULDER, Colo. (BRAIN) — The Outdoor Industry Association has hired Amy Roberts as its new executive director.
Posted in Industry News
July 1, 2015
SQUAMISH, British Columbia (BRAIN) — OneUp Components' new narrow-wide chainrings fit SRAM's 94mm BCD cranks and Shimano's 96mm BCD cranks.
Posted in Product/Tech
July 1, 2015
OLATHE, Kan. (BRAIN) — Garmin on Wednesday launched a new product that uses radar to alert riders to approaching cars, plus head and tailights that react to rider speed and a new GPS-enabled head unit that will display Strava segments in real time.
Varia radar and lights
Posted in Product/Tech
June 30, 2015
SANDY, Utah (BRAIN) — Reynolds Cycling has hired recently retired Olympian Billy Demong as its marketing and sponsorship coordinator. Demong competed in the Nordic combined in five Olympic games, winning gold at the Vancouver games in 2010.
Posted in Industry News
June 30, 2015
FAIRFAX, Calif. (BRAIN) — OSMO has introduced two new sports nutritional products specifically tailored for women: Strawberry Hydration and White Mocha Protein.
Posted in New Products
June 30, 2015
Aerodynamics, comfort and integration are common themes across the new bikes.
MADISON, Wis. (BRAIN) — Ahead of this weekend's Tour de France start, Scott and Trek have unveiled some new aero road bikes, just as Specialized did last week.
Posted in Product/Tech
June 30, 2015
TREVISO, Italy (BRAIN) — Sidi Sport s.r.l. is has signed Saddleback Ltd. as the exclusive distributor of its cycling products in the United Kingdom and Ireland effective Sept. 1.
Posted in International
June 30, 2015
ATLANTA (BRAIN) — Wahoo Fitness is introducing an easier to use and more affordable version of its KICKR connected cycling trainer with the KICKR Snap. The Snap is a wheel-on design, so riders no longer would have to remove the rear wheel to attach the bike.
Posted in New Products
June 29, 2015
EAST BURKE, Vt. (BRAIN) — The New England Mountain Bike Association's annual festival, NEMBAfest @ Kingdom Trails, attracted 1,900 riders and 71 industry expo booths this weekend.
Posted in Industry News
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