ATLANTA (BRAIN) — Wahoo Fitness has launched a new sales and marketing team for Germany, Switzerland & Austria (GSA).
Starting Aug. 26, Ingo Urban will lead all Wahoo sales and marketing-related activities from Berlin. Bastian Dietz will support Urban in marketing communications, on a business-to-business and business-to-consumer level.
"We are pleased to work with well known cycling industry specialists for GSA to support our sales strategy focusing on brick and mortar cycling accounts. As a premium brand, we believe in building strong relationships with the best local shops in the market. Our new team will provide customer service, dealer training and marketing support – on the local shop, as well as wholesale level," said Kevin Abt, the head of international sales and marketing at Wahoo.
The new Wahoo team will inherit all existing Wahoo dealer accounts from current distribution partner, NC17, on Aug. 26."NC17 has been a great help to Wahoo over the last four years. We thank their entire team for their hard work," said Abt.
Urban has more than 20 years of bicycle industry background as buyer for the Globetrotter retail chain, manager of professional triathlon team TRIPEP and one of the leaders of the Berliner Fahrradschau, a major spring consumer show in Berlin.
Urban said, "Wahoo is a super strong brand, whose products I have been training with since a long time. We will work hard on the brand awareness on B2B and B2C level in GSA, because until now, not too many know about the product advantages and training possibilities they offer. This will change. The official boost for Wahoo starts at Eurobike 2015, booth FG-A5/9."
Dietz was signed by Wahoo's PR firm, True Communications. His main duties include special interest media relations, media planning and B2B communications. Lifestyle and non-endemic media will be kept in the loop by Freedom & Enterprise PR Agency.
