BRAIN Staff

All articles by BRAIN Staff

July 16, 2015

TEMPE, Ariz. (BRAIN) — Fixie and singlespeed brand State Bicycle Co. has rolled out a three-tier system for its dealer network, offering enhanced benefits to key retail accounts.

Posted in Retail News
July 15, 2015

WASHINGTON (BRAIN) — Specialized is working with the U.S. Consumer Product Safety Commission and Canadian consumer safety officials to recall about 6,500 pedal axle extenders, used for bike fits.

Posted in Recalls
July 15, 2015
The new shoes, available this fall, span six bike-shoe categories.
The new XM9 Cross Mountain shoe.

IRVINE, Calif. (BRAIN) — Shimano this week announced details on 18 new bike shoes, across six different shoe categories.

Posted in Product/Tech
July 15, 2015

MINNEAPOLIS (BRAIN) — The trainer brand Kinetic has retained Adventure Advertising to guide its brand positioning and strategy. The agency will also take the lead on Kinetic's creative development and media planning.

Posted in Industry News
July 15, 2015

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer & Industry News' lastest print issue, the July 15 edition, features coverage of the retail scene in Vancouver, where recent improvements to cycling infrastructure are leading to growth in bike sales.

Posted in Retail News
July 15, 2015

COSTA MESA, Calif. (BRAIN) — — Do you consider yourself to be an "inspirational leader," a "strategic thinker" and, yes, a "visionary"?

If so, the National Bicycle Dealers Association wants you to be its next executive director.

Posted in Retail News
July 15, 2015

ELKTON, Md. (BRAIN) — Gore Bike Wear is celebrating 30 years in business with a special limited edition clothing collection, which is available now.

Posted in New Products
July 14, 2015

LAKE FOREST, Calif. (BRAIN) — California-based distributor Torcano Industries is now exclusively distributing Handup Gloves.

Posted in Industry News
July 14, 2015

WHEATON, Ill. (BRAIN) — Verve Cycling, the brand behind InfoCrank power meters, has hired Aspekt Brand Communications to handle its marketing and public relations in the U.S.

Posted in Industry News
July 14, 2015

ANNAPOLIS, Md. (BRAIN) — Velo Orange has released its new Piolet frame and fork set.

Posted in New Products

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