SINGAPORE (BRAIN) — RedWhite Apparel, a Singapore cycling clothing brand that specializes in gear for ultra-long distance rides, has appointed new distributors in South Korea and Japan.
The brand's new South Korean distributor is CobbleSports who will be running online sales for South Korea as well as handling distribution to independent retailers within the country. CobbleSports will also be echoing RedWhite's marketing activity (translating it into Korean).
Japanese retail and wholesale distribution has been taken up by Funks Trading Inc. A note on other markets :
RedWhite, which has its clothing made in Italy, has also expanded its network of retailers in Thailand to five stores with several more in the pipeline.
"Thailand is a market that surprised us with its strong cycling culture and increasing demand for quality bikewear," said Yuvaraman Viswanathan, the brand's founder.
The brand's bibshorts also are available in the U.K. through the boutique retailer Always Riding Ltd.
Viswanathan noted that he is aware of three finishers of the recent Paris-Brest-Paris, a 1,200 kilometer event, who rode in RedWhite bibs. "This is something we are truly proud of," he said.
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