BRAIN Staff
All articles by BRAIN Staff
March 21, 2016
GOLDEN, Colo. (BRAIN) — Yeti Cycles has hired Janette Sherman to serve as its marketing manager. The company said Sherman's role includes ensuring the overall Yeti brand experience is seamless, consistent and high caliber through all channels.
Posted in Industry News
March 21, 2016
COSTA MESA, Calif. (BRAIN) — With one week until the application deadline of March 31, dealers are applying in record numbers to be considered as one of America's Best Bike Shops.
Posted in Retail News
March 21, 2016
IRVINE, Calif. (BRAIN) — New kids’ brand Guardian Bikes has signed up new independent reps earlier this year as it looks to grow the number of bike shops that carry its line of kids’ bikes equipped with SureStop brakes.
Posted in Industry News
March 21, 2016
TAMPA, Fla. (BRAIN) — Giant Bicycles officially filed an appeal of a jury's decision to award a Florida retailer $3.25 million over allegations of fraud.
Posted in Industry News
March 21, 2016
FOXBOROUGH, Mass. (BRAIN) — Todson Inc. has hired Rick Dyer to be its new national sales manager for the IBD channel. Dyer will be joining Todson after 19 years at Vittoria Industries North America (formerly BikeMine), where he was the national sales manager.
Posted in Industry News
March 21, 2016
The nutrition brand will offers special formulas for adult swimmers.
CINNCINNATI (BRAIN) — Infinit Nutrition and U.S. Masters Swimming have announced an agreement that includes the creation of a custom line of sports drinks formulated specifically to meet the needs of masters swimmers.
Posted in Industry News
March 21, 2016
SQUAMISH, British Columbia (BRAIN) — PinkBike.com is holding a raffle for a Trek Fuel EX9 to support the National Interscholastic Cycling Association.
Posted in Industry News
March 21, 2016
YECLA, Spain (BRAIN) — Olula is the new Catlike road helmet, conceived for amateur cyclists.
The Spanish-made helmet features a system that allows removal of the adjustment straps for washing or replacement. The model also includes an anti-insect net.
Posted in New Products
March 21, 2016
NEW YORK (BRAIN) — Custom clothing apparel manufacturer Champion System continues to move into new sports categories. The brand has bee designated as the official apparel brand of the newly established Professional Rugby Organization, a pro rugby league in the U.S. and Canada.
Posted in Industry News
March 21, 2016
SAN FRANCISCO (BRAIN) — Bigtruck, a lifestyle brand best known for its trucker-style caps, has selected True Communications as its media relations and marketing agency.
True will help Bigtruck with PR, social media and marketing services.
Posted in Industry News
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