BRAIN Staff
All articles by BRAIN Staff
BOULDER, Colo. (BRAIN) — PeopleForBikes' latest program, called PlacesForBikes, is intended to jumpstart the construction of bike-friendly infrastructure. The initiative includes a city rating system; expert "how-to" resources for communities and businesses; and an annual conference for city and business leaders.
SANTA FE, N.M. (BRAIN) — Bicycle Technologies International plans to open its second distribution center, in Reno-Sparks, Nevada, this spring.
MILL VALLEY, Calif. (BRAIN) — WTB says its new Ranger 2.25 was designed to meet the needs of cross-country racers in any course condition.
Available in TCS Light/Fast Rolling and TCS Light/High Grip options, they provide numerous setup options for various preferences, terrains and conditions.
TEMPE, Ariz. (BRAIN) — Howdy. How are ya? Wadayaknow?
Your store’s greeting — the words and the feeling behind the words — is a key factor in establishing and reinforcing your operation’s culture, a theme of this week’s sixth annual IBD Summit here.
TEMPE, Ariz. (BRAIN) — The trade show shuffle has left Interbike right where it started, for this year at least, in Las Vegas' Mandalay Convention Center in September. For 2018, the show is looking at results from a recent industry survey that found dealers favor Denver or Salt Lake City for the show.
SAN ANTONIO (BRAIN) — Beeline Bikes announced Tuesday that Crossroad Bikes in San Antonio is the first brick-and-mortar retailer in the mobile bike shop franchiser’s new Retail Partner Program.
DALLAS (BRAIN) — Playtri, an endurance sports retailer, coaching service and event producer, is opening triathlon store franchise opportunities this year. The company plans to focus on selling franchises in Texas and surrounding states at first.
LONG BEACH, Calif. (BRAIN) — Cory Sutela has joined ACT Lab to oversee engineering for the third-party testing lab group. Sutela has PhD in Engineering from Cambridge University (UK) and brings over 15 years of bicycle testing experience to the ACT team.
BATH, England (BRAIN) — Selle Royal has added four new saddle models within its LookIn collection with designs for relaxed, moderate and athletic riders.
WILLISTON, Vt. (BRAIN) — Julbo, a 125-year-old French eyeglass brand best known for its ski and mountaineering products, is increasing its commitment to the mountain bike market this year.