BRAIN Staff
All articles by BRAIN Staff
May 8, 2017
CHICAGO (BRAIN) — SRAM's Truvativ component brand is offering a new line of mountain bike handlebars with graphics designed by Troy Lee Designs. The bars are packaged with a set of matching stickers designed for RockShox forks with 35mm upper tubes.
Posted in New Products
May 8, 2017
BOSTON (BRAIN) — Vittoria has launched the Commuter Guarantee, which provides free inner tubes to any customer who flats a Vittoria Randonneur, Revolution, Adventure, or Trail commuter series tire.
Posted in Industry News
May 8, 2017
Show says its Payback program is drawing in exhibitors.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has opened registration for all attendees, including retailers, distributors and media.
Posted in Industry News
May 5, 2017
MONTREAL (BRAIN) — Dorel Inc.’s bike division on Friday reported a drop in first-quarter revenue but said operating profit almost doubled to $10.1 million as margins improved and the division’s restructuring, including a 4 percent workforce reduction, reaped benefits.
Posted in Industry News
May 5, 2017
FLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components will sell five specially painted HELM suspension forks that were made for demo use at last month's Sea Otter Classic. The company is selling the forks for $900 each and donating $500 from each sale to the International Mountain Bicycling Association.
Posted in Industry News
May 5, 2017
PORTLAND, Ore. (BRAIN) — The National Bicycle Dealers Association is sponsoring the Filmed by Bike festival, which begins Friday in Portland and includes a national road tour following the three-day event.
Posted in Industry News
May 5, 2017
LONGMONT, Colo. (BRAIN) — Wilier Triestina is celebrating the 100th anniversary of the Giro d'Italia with a special custom painted edition of the Cento10AIR road bike. The special edition features the brand's famous cromovelato ramato (chrome plated copper) finish.
Posted in New Products
May 5, 2017
BOULDER, Colo. (BRAIN) — Giant Bicycles has become a premier partner of Project Bike Tech, a project that uses bicycle education as a conduit to teach core academics, enhance lives, create career opportunities and inspire new generations to be passionate about bikes.
Posted in Industry News
May 5, 2017
HOOD RIVER, Ore. (BRAIN) — Dakine has appointed Gabe Schroder to the role of mountain bike marketing manager.
Schroder managed the ski and bike marketing programs at Smith for 10 years.
Posted in Industry News
May 5, 2017
MOUNT PROSPECT, Ill. (BRAIN) — Cycling participation ticked up a mild 0.5 percent to 36.2 million riders in 2016, according to new figures from the National Sporting Goods Association.
Posted in Studies/Reports
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