BRAIN Staff

All articles by BRAIN Staff

October 20, 2017
The Boogaloo events include races and demos, sponsored by Troy Lee Designs and Bosch e-Bike Systems.

TEMECULA, Calif. (BRAIN) — The Boogaloo, a Class 1 eMTB race and demo event presented by Troy Lee Designs and Bosch eBike Systems, is heading to Southern California, following an earlier race at the Kamikaze Bike Games in Mammoth. 

Posted in Industry News
October 20, 2017

OAKLAND, Calif. (BRAIN) — HydraPak has hired Akimbo Communications to oversee the company's media relations in North America.

Posted in Industry News
October 20, 2017

BOULDER, Colo. (BRAIN) — Bike industry journalist, adventurer and mechanic Nick Legan has written a new book for VeloPress called GRAVEL CYCLING: The Complete Guide to Gravel Racing and Adventure Bikepacking.

Posted in New Products
October 20, 2017
Mariano Gon

SANTA CRUZ, Calif. (BRAIN) — Ibis Cycles has hired Mariano Gon as the brand's new global sales director and Saris Mercanti as its new marketing manager.

Posted in Industry News
October 20, 2017
Mariano Gon

SANTA CRUZ, Calif. (BRAIN) — Ibis Cycles has hired Mariano Gon as the brand's new global sales director and Saris Mercanti as its new marketing manager.

Posted in Industry News
October 20, 2017
Legislative meetings focused on TIGER and TAP programs.

BOULDER, Colo. (BRAIN) — PeopleForBikes brought together 10 bike industry leaders for a women's executive fly-in earlier this week.

Posted in Industry News
October 19, 2017
Read the full 2011 feature in the pdf below.

BOULDER, Colo. (BRAIN) — Stores have closed, sold, opened, remodeled and expanded since BRAIN's Dealer Tour of the Denver area in 2011. And we've all gotten a little older.

Posted in Retail News
October 19, 2017

ASHEVILLE, N.C. (BRAIN) — Fox Factory is renovating a 20,000 square foot facility in South Asheville that will house a regional headquarters, with sales, finance, R&D, service and distribution for the company. Fox said the facility will eventually create about 47 new jobs.

Posted in Industry News
October 19, 2017

BLOOMINGTON, Minn. (BRAIN) — Heller Bikes has released an updated Shagamaw model for 2018.

The Shagamaw is a carbon hardtail built for 27.5-plus wheels. It will also accept 29-inch wheels with tires up to 2.5 inches. 

Posted in New Products
October 19, 2017

HEERENVEEN, Netherlands (BRAIN) — Accell Group N.V.'s board informed shareholders at a meeting Thursday that it will appoint Ton Anbeek as CEO and chairman of the board of directors, as it previously announced.

Posted in International

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