STEAMBOAT SPRINGS, Colo. (BRAIN) — Smartwool has named San Francisco-based JAM Collective as its public relations agency of record.
JAM Collective said it will employ both traditional and emerging public relations outreach as well as bolstering the brand's social media marketing execution.
"We have admired JAM's work for years," said Molly Cuffe, director of global communications at Smartwool. "They are known to be incredibly creative utilizing both traditional and non-traditional communication channels effectively. We have watched them help brands scale by combining a thoughtful strategy with a fresh, modern PR perspective. We think JAM is the ideal partner to help us drive our next critical phase of growth through meaningful editorial and impactful partnerships."
Julie Atherton, the founded of JAM Collective, said, "We've had a crush on the Smartwool brand for years. We love the spirit, heritage and energy of the brand. When we met with the Smartwool team, it solidified our interest in a long-term relationship with the company."
Working alongside Atherton will be JAM's Deborah Pleva, Amy May, Sara Murphy, and July Zaleski.
JAM Collective specializes in public relations, social media, brand communications, and strategic partnerships, with clients including including Osprey Packs, OtterBox, Leatherman, Vasque, Vuarnet, Yakima Products, Inc. and Snow Peak.
Smartwool, based in Steamboat Springs, is owned by VF Corporation.
