BRAIN Staff
All articles by BRAIN Staff
October 10, 2017
ALISO VIEJO, Calif. (BRAIN) — WCUP, a Belgium-based sports nutrition brand, is upping its commitment to the North American market with the hiring of a U.S. brand manager, Sean Kneale, and the appointment of a U.S. marketing communications firm, Tim Jackson's PowWord Communications.
Posted in Industry News
October 10, 2017
POOLE, United Kingdom (BRAIN) — UK-based Muc-Off has announced a minimum online advertised price policy for the U.S.
Posted in Industry News
October 9, 2017
ROSEVILLE, Minn. (BRAIN) — Hed Cycling's new Vanquish 6 wheel feature an all-new tubeless-ready carbon rim.
Posted in New Products
October 9, 2017
LAS VEGAS (BRAIN) — Giant Las Vegas held its grand opening last weekend at its store just off Highway 160, which serves as the southern entrance to Red Rock Canyon and Cottonwood Canyon, two of the most popular riding areas in the Las Vegas region.
Posted in Retail News
October 9, 2017
PLAINFIELD, Ind. (BRAIN) — Endura's MT500 Plus Overshoe was designed for cold, wet and muddy conditions.
The overshoe has an open sole made from hardwearing rubber for flat or clipless pedals. The upper is made from nylon-faced neoprene rubber, with highly durable overlays.
Posted in New Products
October 9, 2017
NELSON, British Columbia (BRAIN0 — NRG Enterprises will take over Canadian distribution of Benno Bikes, effective immediately.
NRG's network of sales reps will start selling Benno with Canadian price lists, booking programs, and demo bikes.
Posted in Industry News
October 9, 2017
WATERLOO, Wis. (BRAIN) — Trek Bicycle has renewed its broadcast agreement to stream the DVV Verzekeringen Trofee and Soudal Classics cyclocross series, Europe's premier cyclocross series, live on the brand's website, trekbikes.com.
Posted in Industry News
October 6, 2017
PORTLAND, Ore. (BRAIN) — Showers Pass has released a new line of Crosspoint waterproof gloves and socks, which will begin shipping Oct. 14.
Posted in New Products
New site includes calendar of bike demo events, resources for retailers, brands and event organizers
October 6, 2017
BROOMFIELD, Colo. (BRAIN) — As most parts of the bike industry struggle to provide consumers with experiences they can't get on their smart phones, bike demo events are becoming increasingly important.
Posted in Industry News
October 6, 2017
SIMI VALLEY, Calif. (BRAIN) — Accell Group's Raleigh Electric and IZIP brands are both joining the Call2Recycle program to dispose of old e-bike batteries in a sustainable, environmentally-friendly manner.
Posted in Industry News
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