Advocacy/Non-profits
BOULDER, CO (BRAIN) — REI has awarded a $100,000 grant to the Bikes Belong Foundation to expand its Green Lane Project.
BOULDER, CO (BRAIN) – The Bikes Belong Coalition recently elected new executive board officers during a December meeting of its board of directors. Mike Mercuri, vice president of SRAM, has moved into the role of chairman of the board, a post previously held by Chris Fortune of Saris.
RIVERSIDE, CA (BRAIN) — Retailer Jenson USA has teamed up with Diamondback to donate 20 BMX bicycles to school children this holiday season. The giveaway, coordinated by the East Hills Business Council of Riverside, marks the third straight year of participation for Jenson USA.
DENVER, CO (BRAIN) — Clothing maker Primal is supporting the 2013 National Bike Summit with a sponsorship package the company said is worth $50,000. The package includes financial support for the event as well as custom jerseys for all attendees.
VICTOR, ID (BRAIN) — QBP brand Salsa Cycles will be the presenting sponsor of the Fat Bike Summit and Festival Event, slated for January 25-28 in Island Park, Idaho.
BRUSSELS, Belgium (BRAIN) — The European Cyclists’ Federation scored a big win Tuesday when the European Parliament opened the door to billions of euros for investments in cycling projects.
TAMPA, FL (BRAIN) — Organizers of the Amgen Tour of California are producing a new series of events in partnership with Ride 2 Recovery, a nonprofit whose mission is to improve the health of recovering Iraq and Afghanistan war veterans.
PORTLAND, OR (BRAIN) — Online bike retailer Universal Cycles has donated $15,000 to the Northwest Trail Alliance for trail building in the Portland area.
WASHINGTON, DC (BRAIN) — Yolanda Cade, the national PR and communications director for the American Automobile Association, will be the keynote speaker at next year's National Bike Summit.
BOULDER, CO — The Bicycle Product Suppliers Association (BPSA) and the Outdoor Industry Association (OIA) are working together to look at identifying and implementing best practices in environmental and social responsibility in bicycle manufacturing.
STOCKTON SPRINGS, MAINE (BRAIN) — The U.S.-based Light Electric Vehicle Association has made its first hire in Europe to help broaden its reach into the e-bike crazed EU.
NEW YORK CITY, NY (BRAIN) — Giant USA is donating 100 bikes to people in the New York City areas hit hardest by post-tropical storm Sandy.
The company is working with Transportation Alternatives and Recycle-A-Bicycle to improve mobility among residents in the stricken areas.
BOULDER, CO (BRAIN) — The outdoor industry is reaching out to the bike business to encourage sustainable practices in an effort to develop standards for equipment manufacturing before international regulators mandate such standards.