Advocacy/Non-profits
BLOOMINGTON, MN (BRAIN)—Erik’s Bike Shop in Minnesota, Specialized Bicycles and Burley Trailers joined efforts last August to donate bikes and trailers for the Swenson-Lee family who will be appearing on the upcoming Extreme Makeover Home Edition program, being aired on Nov. 25.
MADISON, WI (BRAIN)—John Burke introduced an ambitious advocacy program last night during Trek World. Trek’s president asked retailers to participate in its program, dubbed One World, Two Wheels.
CHARLOTTE, NC (BRAIN)—The family of a young girl killed in a 2006 North Carolina bicycle crash filed a lawsuit against the charity ride organizers that put on the event.
FERNDALE, WA (BRAIN)—The Kona Bicycle Company, Bicycling magazine, and Bristol Meyers-Squibb teamed up for the second annual BikeTown Africa August 1-5, in Katima, Namibia, where delegates from each company distributed 150 specially designed Kona AfricaBike bicycles to assist home healthcare workers in caring for pa
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