Advocacy/Non-profits
COSTA MESA, CA (BRAIN)—To support industry efforts for future federal funding of bicycling projects in America, the NBDA has announcesd a scholarship program to fund member dealers to attend the National Bike Summit in Washington, D.C. March 4-6, 2008.
BOULDER, CO (BRAIN)—Mountain bikers and land managers from across Israel came together recently for five days of education and partnership building.
BOULDER, CO (BRAIN)—Bikes Belong has completed creative development on the first phase of a nationwide ad campaign designed to inspire non-cyclists to ride.
The ad campaign is entitled "Remember Me" and includes three separate ads, targeting different audiences.
BLOOMINGTON, MN (BRAIN)—Through its 5000Bikes campaign, Quality Bicycle Products is mobilizing the industry to donate enough revenue to purchase 5,000 bicycles for World Bicycle Relief (WBR).
BLOOMINGTON, MN (BRAIN)—Beginning in January, QBP and WTB will donate a portion of profits from sales of WTB Rocket V Team black saddles to the Mountain Bike Hall of Fame.
JACKSON, WY (BRAIN)—In Hawaiian culture, the concepts of "luau" and "party" are often blended, resulting in graduation luaus, wedding luaus, and birthday luaus, but not bowling luaus. And that could be because nobody had thought of a bowling luau…or not…either way, Kona is thinking of it now.
SAN RAFAEL, CA (BRAIN)—Trips for Kids National recently announced unprecedented support of its Trips for Kids Chapter in Twin Cities (TFK Twin Cities) by Bloomington-based Quality Bicycle Products (QBP).
BOULDER, CO (BRAIN)—As children across the country prepare for the start of school, the Safe Routes to School National Partnership is taking steps to make their trip to school a healthier activity.
IRVINE, CA (BRAIN)—PureFit recently donated 20,000 PureFit Nutrition Bars to U.S. troops in Iraq through the non-profit organization Operation Gratitude. Operation Gratitude lifts troops' morale by sending care packages to service members overseas.
MADISON, WI (BRAIN)—In response to the recent Pacific-Saris challenge to Industry Cup crit racers, Planet Bike has decided to “put its money where its mouth is” by issuing its own challenge.
SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah, a non-profit 501(c)3 organization, recently announced details of its upcoming fundraiser, including the inaugural Yield to Life Dave Zabriskie Time Trial Challenge, with proceeds going to benefit underprivileged children in Utah and bicycle awareness advocacy.
SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) announced the arrival of more than 200 Giant bicycles to sell at its Re-Cyclery Bicycle Thrift Shop. Profits from the shop help pay for Trips for Kids programs and its efforts to take underserved youth on mountain biking trips.