Bicycle Leadership Conference

MONTEREY, Calif. (BRAIN) — Mike Tyson is Robert Stevenson’s favorite philosopher. Or so he says. But why? It was Tyson who said, “Everyone has a plan until they get punched in the face.”

MONTEREY, Calif. (BRAIN) — One dominant "brutal truth" that emerged at this year's Bicycle Leadership Conference, which wrapped up Thursday in Monterey, was this: The industry is struggling to keep up with, adapt to and embrace changing consumer behaviors.

MONTEREY, Calif. (BRAIN)—The message to retailers is simple: Embrace changes in the marketplace, especially consumer fixation with e-commerce, or your business could be in jeopardy.

BOULDER, Colo. (BRAIN) — For the third year running, Camber Outdoors and the Bicycle Product Suppliers Association are offering scholarships to bring four people to the Bicycle Leadership Conference this April in Monterey, California.

MONTEREY, Calif. (BRAIN) — When Pure Cycles' co-founder Michael Fishman took the podium at the Bicycle Leadership Conference this afternoon, he apologized for fumbling with the mouse. "I'm a Millennial. This is a PC," he said, laughing. "I don't know how to use these things."

MONTEREY, Calif. (BRAIN) — The 20Collective held a meeting after lunch Wednesday during the Bicycle Leadership Conference to discuss a proposal for an excise tax on bicycle products. The tax would fund a mainstream marketing campaign and other efforts to grow awareness of cycling in the U.S.