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Roll: Bicycle Company to close its remaining two retail stores

Published May 7, 2024

COLUMBUS, Ohio (BRAIN) — Roll: Bicycle Company will close its remaining two retail locations in Bexley and Upper Arlington this month in response to an industry that is "really challenging right now, particularly for independent local retailers," founder and CEO Stuart Hunter wrote in a note to consumers on the brand's website.

The Bexley, Ohio, store will close Sunday, and the Upper Arlington location will close May 26. Hunter told BRAIN in an email that Roll, which is also its own bike brand and filed for Chapter 11 bankruptcy protection in September, will continue "business as usual" to build and ship bikes to order.

"As our chapter ends, it's my sincere hope that you will support, encourage and frequent the other amazing locally owned retailers we have in Columbus and beyond, as you have so generously supported Roll," Hunter wrote to consumers.

Roll, which has a retail network and also ships to consumers, provides color and spec' options on some of its own bike models. Its stores also carry other brands, including Giant, Cannondale, and BMC.