MELBOURNE, Australia (BRAIN) —BikeExchange is launching a new Webstore product that the company said will enable retail members to efficiently improve their online presence and functionality and reduce the usual pain of development and ongoing maintenance.
The BikeExchange Webstore provides retailers with a full stand-alone website that is customizable, has broad functionality, e-commerce capabilities and full integration into POS systems, the company said.
BikeExchange will offer design and other implementation services for the Webstore. It will also syndicate relevant product listings on to the specific-country BikeExchange site, allowing direct reach to consumers in-market for cycling products. The BikeExchange Group receives more than 30 million visits to its global sites annually.
Mark Watkin, Global CEO of BikeExchange, said, "BikeExchange Webstore is an exciting product launch and the first of a strong list of new offerings we will launch this year.
"We know how important a website presence is for a bike retailer and equally how much time it can take up. BikeExchange Webstore will provide retailers with a thorough and easy-to-market website that offers a deep list of functionality and capabilities on a subscription basis.
"BikeExchange has 10 years' experience understanding online user experience and perfecting integrations with POS systems. Taking up a Webstore provides a real advantage for retailers, giving them instant, live connections with their store inventories and stocks."
BikeExchange was founded in Australia and now is active in New Zealand, the U.S., Germany, the Netherlands, Belgium, the U.K., Ireland, Colombia and Canada. The BikeExchange Global group also includes CyclingTips.com.
BikeExchange has produced a mock-up site showing the new Webstore, at bikeforce.bikesit.com.
