FOLSOM, Calif. (BRAIN) — Bicycles Plus owner and founder John Crews has announced that after 40-plus years working in the bike industry, he is retiring to focus on his marketing and communications company.
Crews recently sold Bicycles Plus to Mike’s Bikes owners Ken Martin, Mike Gabrys and Matt Adams.
Bicycles Plus will open as Mike’s Bikes of Folsom on Oct. 10. It will be the second Mike’s Bikes location in the Sacramento area.
“The timing was right and Folsom is a market I’ve been interested in for a very long time so we jumped at the chance,” said Ken Martin, Mike’s Bikes co-owner. “When we opened Mike’s Bikes in downtown Sacramento in 2006, we knew we would need at least three stores to serve the greater Sacramento area. So this is the second step in that process.”
Crews opened Bicycles Plus in 1988 after retiring from BMX racing at the age of 25. He recently founded Onehasbin.com, a marketing group focused on brand building through digital media.
“Mike’s Bikes is a natural fit to continue growing cycling in the Folsom area and will soon become a staple in the community,” said Crews, who was inducted into the BMX Hall of Fame in 2006. “I’m looking forward to riding with all my friends as a 'civilian' and can’t wait to see what my future brings.”
Bicycles Plus will be Mike’s Bikes’ 12th store, and the furthest east the company operates in Northern California. Martin said he plans to hire all of Bicycle Plus’ existing staff, and the current Sacramento store manager will manage the Folsom location.
Bicycles Plus and Mike’s Bikes both carry Specialized, Raleigh and Santa Cruz, which Martin said would make for a seamless transition. Bicycles Plus will close for four days for a minor facelift prior to reopening as Mike’s Bikes of Folsom.
