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Rolf Prima's Astral rim brand launches complete wheelsets

Published April 2, 2018

EUGENE, Ore. (BRAIN) — Rim maker Astral Cycling — which launched last year as the second brand of Rolf Prima, offering rims for traditionally laced wheels — has expanded to offer complete wheelsets.

"We have been wheel builders for over 15 years, so it is a natural transition to offer complete wheels on the Astral side," said Brian Roddy, owner of Rolf Prima and Astral. "Astral allows us to expand our full wheel options further to offer wheels our customers have asked for, such as 40-spoke tandem wheels or an adventure set with dynamo hubs as well as more standard wheel builds."

Wheelsets will be built on White Industries hubs for road, gravel and dirt, with the potential for other hub options. Astral will be offering dealer programs and is working with U.S. bike builders on the OEM side. All wheels are built in Eugene, Oregon.

Astral's full line of wheels will be tubeless compatible, and they will be on display at Sea Otter later this month.

For more details, dealers and OEMs can contact Astral national sales manager Tom Kern at tom@rolfprima.com.

 

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