FERNDALE, WA (BRAIN)—Transition Bikes is getting into the women's freeride movement with the release of its prototype Siren model. The Siren's frame features 6 inches of rear wheel travel and female friendly geometry.
“We are constantly looking at niches that bigger companies find difficult to tackle. There simply wasn’t an option for girls looking for a freeride specific bike, which is why the Siren was created. We go to Whistler almost every week and the amount of girls on the hill is amazing, and most are riding huge bikes not really designed for their body types," said Transition Bikes owner Kevin Menard.
The Siren was designed with input from over 30 female riders, and the result is a bike that is strong but also has a feminine look.
For graphics on the Siren, the frame will come with a decal pack that women can use to customize their bikes.
“When trying to choose themes, we presented the ladies with over eight different choices and the results were that everyone had different choices and there was no clear winner. This is why we went with the 'Choose Your Own Decals' program," Menard said.
The Siren will be available in three sizes, and complete bikes will come in two weights—a 33-pound lightweight model and a 38-pound burly build. Look for the Siren to be available in January 2008.
