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Channel Mastery podcast bonus episode: Amazon expert Larry Pluimer

Published October 14, 2019

DURANGO, Colo. (BRAIN) — A bonus episode of the Channel Mastery podcast features Amazon expert Larry Pluimer, who examines recent Amazon policy changes and how they relate to specialty retail this holiday season.

Pluimer is the Amazon strategy expert at, an Amazon advertising and services agency that provides brands with strategies, services and intelligence to maximize sales and marketing opportunities with Amazon. He was the first person to build an outdoor-lifestyle specific market on Amazon over a decade ago. 

Podcast host Kristin Carpneter and Luimer discuss the Patagonia lawsuit that made headlines in September, the environmental efforts and changes Amazon has committed to over the next 20 years and the updates to Amazon going into effect for Holiday, 2019. 

You can: Visit the episode page, listen in the embedded player below, or subscribe to Channel Mastery via your favorite podcast app. 

More information: Larry Pluimer on LinkedIn | Kristin on LinkedIn | Kristin on Twitter 

Have questions or ideas for Kristin and the Channel Mastery podcast? Email:

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