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Specialized and Maxxis sign on for Impact Media Summit

Published April 10, 2018

KETCHUM, Idaho (BRAIN) — CrankTank has announced Specialized and Maxxis will attend its Impact Media Summit, planned for June 26-27 in Sun Valley.

Specialized will be the Topic Sponsor for an e-MTB Panel to be held during the PeopleForBikes Draft Meetup at the event. Specialized also is sponsoring the guided e-MTB rides during the event. 

"A market leader in the development of e-bike technology, Specialized is involved in bike and e-bike advocacy, and will use both the riding opportunities and the Draft Meetup e-MTB panel to drive the conversation of how e-bikes fit into the trail user landscape," event organizers said in a statement Tuesday, 

Maxxis Tires also will attend the event, which connects invited media representatives with sponsoring brands. 

"When we decided to create Impact, we envisioned an event that could serve to highlight product, and just as importantly, we wanted it to have an impact on how overarching conversations on bike industry trends and advocacy develop," said CrankTank's vice president, Adrian Montgomery. "We're delighted to have industry leaders Specialized and Maxxis join us in Sun Valley, because we know that they play a positive role in spreading the message of bicycle use around the world."

For inquiries Impact brand sponsor inquiries, contact or visit

Topics associated with this article: Tradeshows and conferences

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