BLOOMINGTON, Minn. (BRAIN) — Scottish BMX brand BSD has rolled out a MAP policy aimed at ensuring that BSD retailers won’t be undercut online or in-store.
“BSD is already well-known in core BMX shops, but this new MAP policy will push it to the forefront for retailers who have a smaller BMX category,” said Dan Maier, distribution product manager at QBP, BSD’s primary U.S. distributor. “Very few BMX brands have a MAP policy, so for many shops, the decision of whether to stock BSD or not just got a lot easier.”
The MAP policy took effect Jan. 1 and can be viewed on QBP’s website.
