MARINA, Calif. (BRAIN) —Light & Motion has laid off Jack Gresmer, who had been the brand's director of sales since 2011.
Danial Emerson, the company's CEO, announced the move to sales reps and distributors in a letter this week.
"The general sluggishness of the bike and dive business over the last two years has forced us to pull back and align our spending with current market conditions. Jack has been a highly valued leader of the Light & Motion sales team. His experience and hard work helped Light & Motion direct major investments in the bike space, and he stepped up to take on the challenge of learning and growing the dive business. I have sincerely appreciated his insights, perseverance and contributions over his six years with L&M," Emerson wrote in the letter.
In an email to BRAIN, Gresmer said, "The past 6-plus years was terrific experience and a tremendous opportunity to make a contribution to build a great brand. For me it’s on to the next chapter in my life, hopefully something in the industry I have worked and loved for many years." Gresmer can be reached at 847-915-1964 or jgresmer@gmail.com.
Emerson also announced that the company is promoting Hal Wolter to global sales manager. "Hal Wolter is committed to building an aggressive sales culture and has demonstrated the skills Light & Motion needs to be successful in this challenging marketplace," Emerson wrote.
