DETROIT (BRAIN) — Detroit’s new public bike share system, set to launch in late May, will be named MoGo, Detroit Bike Share — inspired by the city’s heritage as the Motor City and the home of the Motown sound.
"We are thrilled to introduce Detroit to MoGo,” said Lisa Nuszkowski, the share system’s executive director. “Today’s announcement continues the city’s mobility evolution, providing Detroiters and visitors alike with more accessible options to move around the city."
MoGo is an affiliate of the Downtown Detroit Partnership founded in collaboration with the city of Detroit, the Henry Ford Health System and the Health Alliance Plan. It will launch with 430 bikes at 43 stations throughout 10 Detroit neighborhoods.
“We are so proud to support Detroit’s first ever bike share program. It’s one of the more unique partnerships we’ve made because of its special wellness component,” said Wright Lassiter III, president and CEO of the Henry Ford Health System. “Bike Share not only provides a convenient transit option for patients, visitors, employees and neighbors, but also improves the life and vitality of a revitalized Detroit.”
MoGo has also launched its website, mogodetroit.org, where the public can purchase passes, find stations and learn more about the system.
MoGo offers several pass and pricing options:
- The Daily Pass runs $8 per day and includes unlimited 30-minute trips for 24 hours.
- The Monthly Pass costs $18 per month, and riders receive unlimited 30-minute trips for the entire month.
- The Annual Pass gives riders the option to pay $80 upfront or $8 per month, and offers unlimited 30-minute trips for the full year. A special discount is available for people 65 and older.
- The Access Pass, for qualifying riders, costs $5 for the year and offers 30-minute unlimited rides.
- The Founders Pass includes an Annual Pass, plus limited-edition MoGo gear and other benefits for $100.
MoGo also offers a Corporate and Community Pass Program, which will provide organizations of all sizes the opportunity to purchase discounted passes for their staff.
”Bike share has been proven to be an invaluable addition to public transit in cities across the country. We are very excited about this addition to Detroit’s transit system and look forward to its success,” said Dan Dirks, director, Detroit Department of Transportation.
MoGo’s 10,000-square-foot warehouse, located in Detroit’s Milwaukee Junction neighborhood, currently houses 18 seasonal and permanent employees. For more information on available positions with MoGo’s operator, Shift Transit, visit www.shifttransit.net/careers/.
