NAMPA, Idaho (BRAIN) — Deity Components has expanded its U.S. distribution by signing with Bicycle Technologies International (BTI), which will stock the rider-owned brand’s lines of handlebars, stems and pedals.
“Partnering with BTI is a perfect fit for Deity and has been a long time coming,” Deity co-owner Sadie Davies said. “As all our authorized dealers know, Deity is dedicated to developing and protecting our relationships with our dealers and we feel BTI embodies Deity’s customer support and outlook on the IBD.”
In addition to BTI, Deity is also distributed through its U.S. headquarters in Nampa, Idaho, where the company’s full line of components and softgoods are stocked.
“With the addition of BTI to the expanding Deity USA distribution network, Deity is poised to expand globally as we move forward with a multi-tier product launch schedule and strategic growth in new International markets,” Deity stated.
