SIMI VALLEY, Calif. (BRAIN) — Haibike has chosen Backbone Media as its U.S. public relations agency of record.
Haibike was established in Germany in 1995, and has been distributed in the U.S. since 2014.
"E-bikes are the fastest growing segment of the bike industry and we need an agency partner that can help us speak to new audiences," said Ken Miner, director of sales for Haibike USA. "Backbone represents a broad spectrum of active-lifestyle brands and we're confident in their ability to tell our story to both endemic cycling and mainstream media."
"Ebikes can be a polarizing topic in the cycling world," says Backbone Media's managing partner, Nate Simmons. "But the truth is that they make cycling more accessible for more people, whether you're commuting 20 miles every day or riding a mountain bike for the first time. Haibike is a dominant brand in Europe and the potential for them in the U.S. is massive."
Haibike will be exhibiting at the Sea Otter Classic April 14-17, 2016 in booths 739/740 and is the title sponsor for the Sea Otter's first e-MTB race.
Backbone has offices in Carbondale and Denver, Colorado, and Jackson, Wyoming.
