PORTLAND, Ore. (BRAIN) — Portland-based distributor Cyclone Bicycle Supply has acquired New Jersey's Action Bicycle USA.
As of Feb. 1, 2016, both locations will operate as Cyclone Bicycle Supply.
Action has been in operation since 1988, while Cyclone opened its doors in 2003.
In addition to distributing third party products, Action has developed its own products. Cyclone said the addition of Action's dealer base and East Coast distribution facility will solidify its coast-to-coast reach.
"(Action's) Ralph Zotta and I met in early 2015 to discuss working together in a way that leveraged both of our strengths. At Cyclone we've been working hard to level the playing field for IBD's with tools like our Cyclone Bike Shopper App, giving retailers the ability to virtually expand product selection without expanding in-store stock levels, creating a huge opportunity for the IBD retailer. Meanwhile, Action has created great in-house product lines with good value for their customers. We plan to expand both. All house brands will continue under Ralph's guidance and you will see our ordering technologies and shipping options expand in the next year," said Erik Deeter, Cyclone's CEO.
In 2016, retailers will see an increase in delivery and service options. Cyclone will offer same day delivery to Portland and NYC/NJ metro area accounts, one- and two-day ground shipping to the major metro areas of both East and West Coasts, as well as reduced ship times to Midwest and Texas. Cyclone will expand selection at both warehouses to stock the core products that Cyclone is known for, as well as key product from the Action catalog.
