OLNEY, Ill. (BRAIN) — Magura USA has reached a deal with Lightweight to distribute the German brand's high-end carbon wheels throughout North America starting Oct. 1.
"We at Magura USA have lofty goals for the success of Lightweight wheels in the U.S. The incredible quality and craftsmanship of the wheels will make our job a bit easier," said Jeff Enlow, Magura USA's president. Magura USA will handle sales, marketing, warranty service and distribution of the brand and will carry the entire range of Lightweight products.
Dave Powers, Lightweight's former U.S. distributor based in Saratoga, N.Y., will remain with Lightweight as a consultant to Magura USA.
"I'm thrilled that Magura has joined the Lightweight team," Powers said. "Magura USA's strong distribution, service and warranty expertise with the Magura, Bosch and Vredestein brands will offer a new and stronger synergy to Lightweight's U.S. customers."
Magura USA will have Lightweight wheels on display this month at Interbike, Booth 13178. Dealers are invited to visit the booth to enter to win a free Lightweight wheelset. For more information, dealers can contact Magura USA at (800) 448-3876 or magura@magurausa.com.
