LAKE FOREST, Calif. (BRAIN) – Torcano Industries is now the exclusive distributor of Pillow Pets Tricksters helmets.
"Every child knows what a Pillow Pet is," said Jason Norman, director of marketing for Torcano Industries. "Because of that familiarity with the brand already, this will no doubt be the children's helmet of choice as we enter into the holiday selling season. Add to the fact the included features and price point and retailers have a winner all day long."
Each of the five models of Tricksters helmets feature an adjustable fitting dial, a shock-absorbing EPS inner shell, aerodynamic cooling vents, and a 100-percent plush Chenille outer lining that is inspired by popular Pillow Pets characters. All Tricksters helmets comply with CPSC and ASTMf1492 safety standards.
MSRP is $30, and each model comes in either small or medium youth sizing.
"Kids don't usually get excited about wearing a helmet when they are riding a bike, skateboarding or rollerblading. However, the safety of our children is foremost important," said Jennifer Telfer, CEO of Pillow Pets. "With Pillow Pets Tricksters, kids actually want to wear their helmets because they are fun, flashy, energetic and remind them of their favorite plush friend. We are excited to be partnering with Torcano Industries to expand the distribution among cycling, sports, and outdoor recreation retailers."
For more information, visit pillowpets.com.
