PHILADELPHIA (BRAIN) — Industry veteran George Simone has joined Advanced Sports International in the newly created role of vice president of global business development. Simone is charged with developing short- and long-term growth plans for ASI.
"As our business and brands continue to grow both domestically and internationally, we determined that we needed someone with experience working with multiple brands and with different types of customers," said Pat Cunnane, ASI's president and CEO. "We're always looking at new ways of growing the business, and George has worked in some different areas of development including licensing."
Simone, former VP of IBD sales at Accell North America, left that company in mid-April and has since relocated from Seattle to Philadelphia. He worked at Accell for five years. Prior to Accell, Simone was the vice president of licensing and new business development for Pacific Cycle and Dorel.
"This new role gives me an opportunity to work with an amazing portfolio of brands and to help create a global strategy that will not only continue our growth in the United States but internationally," Simone commented. "I'm also happy to be back where I started – selling Fuji bicycles."
Simone started his career in retail selling Fuji bicycles in Rhode Island and eventually working for Life Cycle, the New England Fuji distributor in Cambridge, Mass.
Simone joined ASI for its sales meeting at Stowe, Vt., two weeks ago to meet his new colleagues. He also will be traveling to Eurobike next month to meet many of ASI's international customers.
