MINNEAPOLIS (BRAIN) — The trainer brand Kinetic has retained Adventure Advertising to guide its brand positioning and strategy. The agency will also take the lead on Kinetic's creative development and media planning.
"Given Adventure Advertising's expertise in brand positioning and its creative vision, this partnership couldn't come at a better time for us," said David Simpson, Kinetic's marketing manager. "We're moving quickly in a great direction with them and can't wait to unveil the new campaign this fall."
Adventure is no stranger to the bike industry; its client list includes Park Tools, Moxie Cycling, Frog Bikes and Life Time Fitness.
"We like to marry our passions and our work," explained Adventure Creative Strategist Gina Nacey. "It's been a longtime goal of mine to work with Kinetic ... They make a fantastic product, have a strong Minnesota work ethic, and they care for their athlete and dealer customers. We want to help Kinetic tell this story."
The agency will provide outside perspective and analysis, develop marketing strategy for the U.S. and Europe, identify key messaging, and create and execute a new advertising campaign.
Adventure will work closely with Kinetic's current PR agency of record, SOAR Communications.
