RENO, Nev. (BRAIN) — SwiftCarbon, a China-based bike brand founded by former South African pro cyclist Mark Blewett, will soon begin distribution in the U.S. for the first time via Swift USA, LLC, based in Reno, Nevada.
Swift USA has hired Backbone Media to manage its public relations and strategic communications.
SwiftCarbon had previously announced plans to enter the U.S. market in 2013 via an office in Georgia.
Blewett founded SwiftCarbon in 2008. The company is based in Xiamen, China. It offers 17 bike models including road, time trial, triathlon and mountain bikes. The brand sponsors the Australia-based Drapac Pro Cycling team, a UCI-registered Pro Continental squad.
"The highest quality materials and craftmanship, and an unbeatable ride feel — these are qualities that set SwiftCarbon frames apart from the field," said Robb Wolf, Swift USA's national sales and marketing manager. "We are thrilled to bring the brand to the U.S. with Backbone as a partner to help us engage with a growing audience of American cyclists."
Backbone Media PR director Ian Anderson said, "SwiftCarbon has built a strong reputation internationally for building beautiful bikes with the best performance-to-value ratio available ... SwiftCarbon has tremendous opportunity for growth and success; we're excited to introduce the brand to the American market."
