VANCOUVER, British Columbia (BRAIN) — Novato, Calif.-based distributor BikeSmart Inc. has signed a U.S. distribution agreement with Rubbers, a line of bicycle inner tubes based out of Vancouver, BC.
BikeSmart, Inc. started as the house accessories brand for the California retail chain, Mike's Bikes. It was spun off as an independent distributor of its own parts and other brands.
"We are very excited to partner with Rubbers," said BikeSmart sales director Demi Basiliades. "The product line is unique in our marketplace and puts a fun twist on a commodity item that every shop sells," he said.
Rubbers co-founder Mark Lavigne said,"We've found the perfect partner with BikeSmart. They understand that while we have a cheeky name, we are trying to do something different with inner tubes with our minimalist packaging, free patch and point of sale concept.
U.S. dealers interested in carrying Rubbers should contact Basiliades at demi@bikesmart.com or at 1 (888) 415-BIKE.
