BURLINGTON, Vt. (BRAIN) — Terry Bicycles has added two new independent representatives to its sales team.
John Blye of JBI Sales Agency will represent Terry apparel and saddles in the eastern United States, covering New Jersey, New York and Connecticut. Blye has more than 35 years of experience in merchandising and marketing in the cycling and outdoor industry. He also represents Fatback Bicycles, Schwalbe Tires and Lezyne.
Kelli Polychronis will represent Terry apparel and saddles in the Rocky Mountain Region, covering Colorado, New Mexico, Utah and Eastern Wyoming. Polychronis has more than 25 years of experience in the cycling industry working with Cannondale, Look and Easton. Other lines she represents are Colnago, Linus and Nutcase Helmets.
"We are excited to have John and Kelli help us build long-term relationships in the women's cycling market through their extensive knowledge and passion for the industry. They will be of great help in educating dealers on the sales potential and product benefits of the Terry line," said Terry's director of sales, David Howard.