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BTI mails 2015 catalog, releases list of new brands

Published February 10, 2015

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now shipping its 2015 parts and accessories catalog. This year's catalog is 1,344 pages long and includes more than 300 brands. The distributor has added more than 30 new brands for 2015.

"In this highly competitive market, savvy bike shops are increasingly seeking ways to differentiate themselves from the competition," said Preston Martin, BTI's vice president and co-founder. "BTI actively pursues a unique parts and accessories mix from brands that share our core value of supporting IBDs. This year, you'll find new products ranging from Kickstarter wunderkinds to household names in the bike world."

BTI's 2015 brand additions include: Absolute Black, Bio-Circle, Burgtec, DVO Suspension, Easton, Eat Dutch Waffles, FatLab, Fuel for Fire, Halo Belt, Handsome Cycles, Helios, Industry Nine, I/S Eyewear, iXS, Light & Motion, Maxima, Mio Global, Mucky Nutz, Onza, Orange Seal, Plume, Primal, Proviz, Quad Lock, SportCrafters, SQlab, Thule, Velo, WaspCam, Woho, Wolf Tooth Components, and Xventure.

For 2015 the BTI catalog features a new depth of bike transport options from Thule, RockyMounts and Saris. Child carriers also make their debut alongside new dedicated subcategories for nutrition and electronics.

Most dealers in the Lower 48 will receive their catalog by the end this week. Dealers who have not received catalogs by Feb. 28 or shops that would like to order additional copies can call BTI's customer service department at (800) 558-8324. New accounts should contact: accounts@bti-usa.com.

Topics associated with this article: Distributor news