LAKE FOREST, Calif. (BRAIN) — Torcano Industries has become the exclusive U.S. distributor for DHDwear.
DHDwear is based out of Orange County, California, and is led by Damion Hickman, who owns Damion Hickman Design. A large portion of Hickman's clients over the last 20 years have centered around the cycling industry.
"Cycling is as much a lifestyle and culture as it is sport, yet many bike shops don't think about it carrying something like this," said Jason Norman, director of marketing for Torcano Industries. "Yet if you look at surf shops the majority of their sales are made up from lifestyle apparel."
DHDwear's 50-plus designs include popular sellers such as "Support Your Local Bike Shop," "1 Less Car" and "Radical Rick." They retail for $24.
"We are really excited to be working with the Torcano team," Hickman said. "Partnering with them for our distribution has been a huge step for us and we look forward to taking DHDwear to the next level with their help."
More information: torcanoindustries.com and dhdwear.com.
