FORT COLLINS, Colo. (BRAIN) — Exustar will have nine distributors for 2015, including four who carry the brand's shoes and pedals and five who carry just pedals and cleats.
The shoe and pedal distributors are J&B, Hans Johnsen, North America Cycles and Olympic Supply Company.
The pedal and cleat distributors are QBP, Cyclone, Wilson Bicycle Sales, Action and Downeast. Wilson and Downeast (which are each owned by Hans Johnsen) are new Exustar distributors for 2015.
"After incredible growth for Exustar USA since adopting our distributor-based sales model in 2014, we can't thank our continuing and new partners enough as we grow through 2015 and beyond," said Dannie Nall, Exustar USA's general manager.
Nall said Exustar is now engaging in active advertising, public relations, and media product testing programs to increase demand and product pull-through for retailers in North America.
More information: email dannie@exustarusa.com or visit exustarusa.com.