COLORADO SPRINGS, CO (BRAIN) — Bonk Breaker has reached an agreement with USA Cycling to become the official energy, protein and nutritional bar of USA Cycling and the USA Cycling Team, the organization announced this week.
"I have seen firsthand the incredibly positive impact that USA Cycling has had on the growth of the sport throughout the United States," said Bonk Breaker chairman and Co-CEO Chris Frank.
"USA Cycling's leadership is committed to providing cycling competitors and enthusiasts alike with terrific membership benefits, not the least of which is access to outstanding, real food nutrition like Bonk Breaker nutrition bars. We both share the philosophy that athletes at all levels can attain incredible heights through hard work and great nutrition, and we look forward to a successful partnership for many years to come."
As part of the sponsorship, Bonk Breaker will provide products andat key USA Cycling events, fuel for USA Cycling teams and development camps, nutrition content and training information, and exclusive member benefits.
"We are excited to have Bonk Breaker on board as a sponsor of the USA Cycling Team," said USA Cycling president and CEO Steve Johnson.
"The Bonk Breaker line of nutritional products fits extremely well with our role in developing cycling and helping people achieve their athletic goals, from the grass roots level of the sport to the elite racers."
