Bicycling announces Editor's Choice awards • Bellwether and Profile Design debut Promoboxx partnership • Soulcraft offers dealers a stock 29er frame • Trek partners with Whistler's Summer Gravity Camps
EMMAUS, PA (BRAIN) Tuesday April 24 2012 8:52 AM MT—Bicycling magazine has announced the winners of its 2012 Editors’ Choice Awards, a long-running distinction.
The winners are featured in the upcoming June issue of Bicycling, which is on newsstands May 1. The winners were announced by Bicycling editor-in-chief Peter Flax at the Sea Otter Classic last week.
The winners in bicycle categories:
Best race bike: Specialized S-Works Tarmac SL4 Di2
Best enthusiast bike: Focus Izalco Pro 3.0
Best plush bike: Giant Defy Advanced 1
Best recreational road bike: Cannondale CAAD10 4 Rival
Best women's road bike: Giant TCR Advanced W
Best commuter/city bike: Trek Soho Deluxe
Best entry level road bike: Giant Defy 2
Best flat-bar road bike: Cannondale Quick 4
Winning companies in each category are eligible to include the Editors’ Choice logo in marketing.
Editors’ Choice winners in other categories, including mountain and triathlon/time trial bikes, road and mountain bike shoes, apparel and sunglasses, will be featured in subsequent issues of Bicycling.
Bellwether and Profile Design debut Promoboxx partnership
LONG BEACH, CA (BRAIN) Tuesday April 24 2012 8:57 AM MT—Profile Design and Bellwether have partnered with the digital platform Promoboxx to help brick-and-mortar retailers setup online campaigns.
The brands are the first in the bike industry to work with Promoboxx, which provides retailers with customized offers and promotions to be spread via social media and other online channels.
“Promoboxx gives us a great opportunity to support our dealers in the social media sphere by providing them with fresh content that helps drive foot traffic into their stores,” said Barry Smith, marketing director for Profile Design and Bellwether.
More information www.promoboxx.com.
Soulcraft offers dealers a stock 29er frame
PETALUMA, CA (BRAIN) Tuesday April 24 2012 9:10 AM MT—Custom builder Soulcraft is offering dealers its first stock frame in about ten years, the company announced this week. The Tradesman frame is a chromoly steel 29er hardtail, available in four sizes and one color, light blue. The only option is sticker color. The frames will be made in Soulcraft's factory in California.
The first production run is slated for early May. Suggested retail is $1,450 for the frame only. Rigid fork and suspension fork options also are available.
"We don’t plan on selling these frames through every shop that wants to buy one," a company statement read. "We want to support the smaller shops that understand who we are, can tell our story, and like to drink beer and ride bikes."
More information on the Soulcraft website.
Trek partners with Whistler's Summer Gravity Camps
WHISTLER, BC (BRAIN) Tuesday April 24 2012 9:32 AM MT—Attendees at this summer's Gravity Camps in Whistler will have access to Trek's Session 9.9 and Slash 9 bikes, as well as Trek-sponsored athletes, the company announced this week.
The camps were founded over a decade ago by longtime Trek athlete and freeride pioneer Andrew Shandro; they are held at the Whistler-Blackcomb bike park.
Coaches include Brandon Semenuk, Cam McCaul, Shandro and Adam Billinghurst.
