LAGUNA BEACH, CA (BRAIN)—Highway Two has added sales veteran Brian Bohlman to its sales team. Bohlman joins the company as the regional sales manager for Highway Two’s Midwestern and Eastern territories.
Bohlman has compiled a successful 20-plus track record of direct sales and sales management in the industry. His career began with Cannondale in the early '90 and followed with subsequent stops at Riteway/GT, Seattle Bike Supply and Pacific Bicycles where he has developed profitable relationships with thousands of dealers in the United States.
Most recently Bolhman was the Eastern regional sales manager for Scott Bicycles. He was instrumental in increasing Scott sales through cross-category sales program development, rep management and by leveraging dealer relationships to maximize brand awareness in the competitive bicycle channel.
As the regional sales manager for Highway Two’s Midwestern and Eastern territories, Bohlman will play a key role in account development but will also use his broad experience to develop and manage forecasts, create brand-specific and joint sales programs, continuously evaluate territory performance, and create outside sales training tools.
“I’m excited to join Highway Two,” Bohlman said. “Through these established brands–Continental, Fizik, Brooks, CrankBrothers and Selle Royal—Highway Two has experienced rapid growth and is now a core USA distribution company. The brands are recognizable, fundamental and each has become a leader in their respective categories.”
“We couldn’t be happier with the addition of Brian Bohlman to the Highway Two team,” said George Eubanks, president of Highway Two. “His skill set, which includes retail brand building and territory and sales team management, is exactly what Highway Two needs in order to match our growth step for step, and to continue to execute our retail sales strategy.”
Bohlman can be reached by email bbohlman@highwaytwo.com and by phone at (757) 784-0700.
