BOULDER, CO (BRAIN)—Each year since its inception in 1996 Selling Cycling’s content is determined by the results of a retailer poll.
“We rely completely on the customer base to tell us what the hot-button training issues are,” said Selling Cycling creator and Growth Cycle president Ray Keener.
For 2012, retailers were offered 25 different choices, in two categories: Staff training and owner/manager training. Here are the 10 topics with the highest votes:
Owner/manager topics:
Manager Training: Okay, so you’ve been promoted to manager now. What do you need to know to be successful?
Operations Training: Cashflow/Open-to-Buy: Formalizing your buying process for more control and more profitability.
Store Merchandising: Get the most from your displays, with industry’s leading expert Mercedes Ross.
Store Layout and Design: Make your store pop with these easy tips from industry-leading expert Holly Wiese.
Social Media Training: Are you getting the most from Facebook and Twitter? What, you haven’t started yet? Here’s how.
Performance-Based Compensation: How would you like your employees to behave? How do you compensate them to get them there?
Sales Tracking: Customer counts, close rates, customer surveys, secret shoppers, how do you make sure your sales engine is efficient?
Staff topics:
Bike Fit Principles: The Tech 101 of bike fit. Defining terms, explaining basic fit and biomechanical principles.
Service Writing: Getting the most from your repair tickets.
The Multi-Channel Customer: There are so many options, from the Internet to the bike shop down the street. How to earn and keep customers for your store.
“We’ll have the content ready in early January,” Keener said. “Watch the November print issue of BRaIN for our ad with more details on pricing and ordering.”
To contact Keener, e-mail:ray@growthcycle.net, or call (303) 442-2466.
