LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events, promoters of DealerCamp and PressCamp, have added Robert Roman to its team. Roman joins Lifeboat Events Sept. 1 in the position of sales manager with responsibilities for account management and sales for the company’s 2012 events.
“We are thrilled to have Robert on the team,” said Lance Camisasca, president of Lifeboat Events. “Robert, who worked in exhibitor sales while at Interbike, understands our events and our goals. I got to know Robert during our time together at Interbike, where we spent eight years working side by side. I knew when I launched this company that he belonged in the ‘Lifeboat.'
“We are a service business, and to my mind, few sales managers take better care of clients than Robert," he added. Roman leaves Bicycle Retailer & Industry News where he has been the magazine’s Southern California sales rep for two years. Marc Sani, the magazine’s publisher, said Roman will be missed. “He’s been an asset at the magazine and we wish him well in his new venture,” Sani said.
Roman will spearhead Lifeboat’s 2012 exhibiting partner programs for Urban PressCamp, PressCamp and DealerCamp. Camisasca said DealerCamp will return to Park City in 2012 on July 24-26, with the other events dates to be confirmed soon.
