PETALUMA, CA (BRAIN)—CamelBak has hired Hugh Ewing as its sales and operations manager.
As liaison between CamelBak and its retailers, one of Ewing's first assignments will be spearheading the adoption of CamelBak’s new business-to-business suite powered by PlumRiver LLC, a Pennsylvania-based software solutions provider.
“Hugh brings a wealth of industry experience that we’re happy to provide to our retailers,” said Layne Rigney, vice president of global sales for CamelBak. “Hugh will also oversee CamelBak's recently-implemented MAP Program that supports retailers by keeping consumer conversations focused on our best-in-category products instead of price.”
