SOUTH PASADENA, CA (BRAIN)—New cycling media company Move Press has acquired Testrider.com, a cycling Web site for video product reviews and information.
The first media property to come from Move Press will be Peloton whose Web site—complete with Testrider.com content—will launch on September 21 and will be followed by a bi-monthly print edition of Peloton in early November.
With an editorial slant that falls directly between generalist titles like Bicycling Magazine and race-focused outlets like Pro Cycling, Peloton will provide performance road riders with "fuel for the ride." Peloton is staffed by cycling media veterans with over 50 years of collective experience.
"Testrider.com has always created the best video-based product reviews, news and other content," said Move Press founder and editorial director, Brad Roe. "Move Press has made the same commitment to quality content across all media platforms that we have. So this is a perfect partnership, one that will create a multi-platform media company that features a volume and range of content not currently matched by anyone in the cycling world."
"There are a few people in cycling media whose work I have always admired," said Testrider.com founder Ben Edwards. "Incredibly Move Press gives me the opportunity to work alongside most of them. It's a once-in-a lifetime opportunity and I'm proud that Testrider will serve as the cornerstone of Move Press' interactive efforts." Edwards recently took part in the Specialized Bicycles ride from Morgan Hill, California to the Interbike tradeshow in Las Vegas.
Launched in 2007, Testrider.com streams over 100,000 video reviews a month, generates over 500,000 total impressions and has 3,000 subscribers to its monthly program guide. The site has reviewed bicycles and components from every major cycling brand including Cannondale, Trek, Specialized, Easton, SRAM, Campagnolo, Shimano and countless others.
Peloton's first print issue will be available at independent bicycle dealers and newsstands starting on November 8. It will also be available in digital editions for iPad, or iPhone and internet on the same day.
