ATLANTA, GA (BRAIN)—One month after the completion of the sixth annual Tour de Georgia, a post-event evaluation has determined that the direct economic impact of the event reached $38.6 million for Georgia.
This surpassed the 2007 economic impact number of $27 million by 40 percent.
Economic impact was determined using data collected by crowd intercept surveys at all start and finish host venue locations.
Economic indicators included assessment of dollars spent by visitors (residents of the area not included) for meals, lodging, transportation, retail and miscellaneous recreation. Analysis of crowd sizes was determined by Georgia State Patrol and local law enforcement estimates.
While the attendance figures for 2008 were down 20 percent from last year, more than 400,000 this year as compared to 515,000 in 2007 and 500,000 in 2006, spending was up
significantly during the event.
