News
PHILADELPHIA, PA (BRAIN)—Fuji Bicycles has teamed up with the local cycling community in New York to help Cuba native Damian Lopez Alphonso make it to the 2012 Cycling Paralympics.
BETHEL, CT (BRAIN)—Cannondale and GT have signed on to become the bike sponsors for the Highland Mountain Bike Park in Northfield, New Hampshire, in 2011 and 2012.
GENT, Belgium (BRAIN)—The European Two-Wheelers’ Association, known as ETRA, will submit a report to the European Commission in the first half of 2011 outlining a strategy for a low carbon economy by 2050, including incorporating the use of bicycles as part of a clean transport system.
TAIPEI, TAIWAN (BRAIN)—Revenue for Taiwan’s top two manufacturers rose in November, putting both Giant and Merida on track for double digit growth in 2010, according to numbers released on the Taiwan Stock Exchange.
PORTSMOUTH, U.K. (BRAIN)—A Team Wiggle rider got an early Christmas present this year when the organizer of the 2012 Olympic mountain bike course came calling looking for a test rider.
Longmeadow, MA (BRAIN)— New England Specialty Sports Inc., a newly formed sales agency, will represent Shimano Cycling and Pearl Izumi in six New England states.
CERRITOS, CA (BRAIN)—Intense BMX, Sinz and THE have signed a deal to supply frames and components to Australia’s top BMX professionals in 2011.
SAN DIEGO, CA (BRAIN)—Bina Bilenky, the mind behind the Philly Bike Expo and Philadelphia’s Bilenky Cycle Works, is bringing her marketing expertise to next year’s San Diego Custom Bicycle Show.
MEQUON, WI (BRAIN)—Hayes Bicycle Group has restructured its sales force under the direction of Adam Micklin, the company’s new director of global sales.
AIGLE, Switzerland (BRAIN)— The UCI provided some clarity this week into the cost and timeframe associated with a new preproduction approval process for frame and fork concepts.
BRAIN wishes you and yours a very Merry Christmas!!! Current news coverage will resume on Monday, December 27.
MORGAN HILL, CA (BRAIN)—Specialized is launching First Gear, a youth cycling initiative with a global reach that promotes cycling as a regular part of kids’ lives.
LAGUNA BEACH, CA (BRAIN)—The Dreambikes program came about as a way for Crankbrothers to display its new line of components and demonstrate a new visual paradigm for the mountain bike.
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