News
DENVER, CO (BRAIN)—Boa Technology, creators of the Boa Lacing System, has changed its patented technology name from “Boa Lacing System” to “Boa Closure System.” This shift follows recent expansion into non-footwear applications, including the medical and helmet categories.
MINNETONKA, MN (BRAIN)—With the latest opening of its store in Minnetonka, Erik’s Bike Shop now operates 17 stores in Minnesota and Wisconsin. The newest is just shy of 7,000 square feet and carries a wider selection of triathlon parts and accessories including deep-rim wheels, wetsuits and goggles.

MONTEREY, CA (BRAIN)—A world population about to reach 7 billion people opens up new opportunities for business in global markets, according to Jay Townley of the Gluskin Townley Group.

MONTEREY, CA (BRAIN)—Bicycle Retailer presented its annual BRAINy awards last night during the Bicycle Leadership Conference.
The BRAINys are designed to recognize industry achievement and excellence.

“Those of you who are bike retailers or bike parts distributors, you are business people; it’s not just recreation, it’s not just sport, it’s business.
PORTLAND, OR (BRAIN)—Cyclone Bicycle Supply will now distribute Tufo Tires.
Tufo, based out of the Czech Republic, is known for its tubular tires and Cyclone will have a variety of them fully stocked at more than competitive prices.
VALENCIA, CA (BRAIN)—Renthal's product line is now available in the United States through QBP and SBS.
The ever increasing range currently features two models of handlebar in six bend shapes, three models of chainring, a stem and grips. Plenty more is due to be released over the coming months.

CUPERTINO, CA (BRAIN)—Former president and CEO of Kestrel Bicycles, Kevin Kenney, has been hired as senior composites engineer at Apple.
NEW YORK, NY (BRAIN)—The New Amsterdam Bicycle Show: Benefiting Transportation Alternatives promises to dazzle attendees as much as The New York International Auto Show, which will end the same weekend that the bicycle show begins.

Check out Steve Ready's second blog post for us entitled "Pilgrims Progress" on our front page.

I came to Rivendell like a refugee, dragging my belongings behind me in a red roller borrowed from my wife. A January fugitive from Seattle, I was seeking sunlight and perhaps a bit of enlightenment. Having taken the BART train directly from SFO to Walnut Creek, I dodged SUV's while jaywalking across busy suburban streets. Whenever I extended my stride, the roller would bounce off my heel and go into a Dutch roll, trying to twist out of my grasp.
MONTEREY, CA—The Sea Otter Classic, which starts today, is looking to attract more women and dealers for the 2011 edition.
While Sea Otter has done a much better job over the last couple of years at introducing more women’s specific activities, this is the first year it’s been formalized.