News

DUARTE, CA (BRAIN)—Dahon is introducing a hologram program to better protect retailers and consumers from counterfeit products. The system's goal is to make it easy to distinguish fake products being sold at retail.

CINCINNATI, OH (BRAIN)—Outdoor Industries Women’s Coalition (OIWC) has a rejuvenated mission and vision and is also launching a new advocacy program.

OLNEY, IL (BRAIN)—Hoss Active Sports Group (HASG) has opened for business distributing Challenge tires, Silca pumps, Echowell computers and Hiplok security products in the United States.

KENT, WA (BRAIN)—Seattle Bike Supply has hired Doug Stuart to oversee its marketing department.

Most recently Stuart managed the North America aftermarket sales and marketing arm of Taiwanese suspension supplier SR Suntour.

LOS ANGELES, CA (BRAIN)—Swrve, an urban cycling apparel manufacturer, has traded downtown LA for northeast LA.

As a former Category One racer and advertising salesman, my friend John Kodin is no stranger to pain, so his response to an invitation to participate in the annual Seattle to Portland ride long ago was telling. “If I want to be miserable,” he said, “all I have to do is put a piece of sandpaper in my shorts, have my wife squirt me with the hose, and ride around the block a few times.”